Privacy Policy for EmeraldWay Coaches
At EmeraldWay Coaches, we are committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit and use our website and services, including intercity and regional bus travel, guided coach tours, charter bus services, group travel planning, and ticketing solutions.
1. Information We Collect
We collect personal data that you voluntarily provide to us when you use our services or interact with our online platform. This includes:
- Personal Identification Information: Name, address, email address, phone number, date of birth, and gender, typically collected when you book a ticket, register an account, or request a quote for charter services.
- Payment Information: Details necessary to process your payments, such as credit/debit card numbers and billing addresses. Please note, we do not store full payment card details on our servers; they are processed by secure third-party payment gateways.
- Travel Information: Details regarding your bookings, itineraries, special assistance requirements, and travel preferences.
- Communication Data: Information you provide when contacting our customer service, submitting inquiries, or providing feedback.
- Technical Data: Information automatically collected when you access our online platform, including your IP address, browser type and version, operating system, referral source, page views, and website navigation paths. This is collected through cookies and similar technologies.
2. How We Use Your Information
We use the information we collect for various purposes, including:
- To provide and manage the transport, tour, and charter services you have requested, including processing bookings and payments.
- To communicate with you regarding your bookings, service updates, and any changes to our terms or policies.
- To customize your experience on our online platform and to offer you tailored content and services.
- To improve our services, website, and customer support, by analyzing usage patterns and feedback.
- To comply with legal obligations, protect our rights and property, and prevent fraud.
- For marketing purposes, with your consent, to send you promotional offers, newsletters, and information about new services.
3. Legal Basis for Processing Personal Data (GDPR)
Our legal bases for collecting and using the personal data described in this Privacy Policy depend on the data we collect and the specific context in which we collect it. We process your personal data on the following bases:
- Performance of a contract: When processing is necessary for the performance of a contract to which you are a party or in order to take steps at your request prior to entering into a contract (e.g., booking your travel).
- Consent: Where you have given explicit consent for processing your personal data for one or more specific purposes (e.g., for marketing communications). You can withdraw your consent at any time.
- Legal obligation: When processing is necessary for compliance with a legal obligation to which we are subject (e.g., tax or consumer protection laws).
- Legitimate interests: When processing is necessary for the purposes of the legitimate interests pursued by EmeraldWay Coaches or by a third party, except where such interests are overridden by your interests or fundamental rights and freedoms. This includes improving our services, preventing fraud, and ensuring network and information security.
4. Disclosure of Your Information
We may share your information with third parties in the following situations:
- Service Providers: We engage trusted third-party companies and individuals to facilitate our services (e.g., payment processors, IT service providers, analytics providers). These third parties have access to your personal data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
- Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
- Business Transfers: In the event of a merger, acquisition, or asset sale, your personal data may be transferred. We will provide notice before your personal data is transferred and becomes subject to a different Privacy Policy.
- With Your Consent: We may disclose your personal information for any other purpose with your explicit consent.
5. Data Retention
We retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). When we no longer have a legitimate business need to process your personal data, we will either delete or anonymize it, or, if this is not possible (for example, because your personal data has been stored in backup archives), then we will securely store your personal data and isolate it from any further processing until deletion is possible.
6. Data Security
We implement appropriate technical and organizational security measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. These measures include data encryption, secure servers, firewalls, and access controls. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.
7. Your Data Protection Rights (GDPR)
As a data subject under GDPR, you have the following rights concerning your personal data:
- The right to access: You have the right to request copies of your personal data.
- The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- The right to erasure ("right to be forgotten"): You have the right to request that we erase your personal data, under certain conditions.
- The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
- The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
- The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
- The right to withdraw consent: You have the right to withdraw your consent at any time where EmeraldWay Coaches relied on your consent to process your personal information.
- The right to lodge a complaint: You have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work, or where an alleged infringement of GDPR has taken place.
To exercise any of these rights, please contact us at the details provided below. We will respond to your request within one month.
8. Cookies and Tracking Technologies
Our online platform uses cookies and similar tracking technologies to track the activity on our service and hold certain information. Cookies are files with a small amount of data that may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies are also used such as beacons, tags, and scripts to collect and track information and to improve and analyze our service.
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.
9. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
10. Contact Us
If you have any questions about this Privacy Policy, your data, or would like to exercise any of your data protection rights, please contact us at:
EmeraldWay Coaches
2847 Merrion Road, Suite 12
Dublin, Leinster, D04 V2Y6
Ireland